what is a feedback
Feedback is an extrapolated message that is given by the receiver of the message to the communicator. When the message is transmitted by the communicator to the receiver, the communicator wants a response to that transmitted message. When the receiver of the message understands the message well, then he expresses his reaction to the message. The nature of this reaction can be unfavorable or favorable. This reaction is called feedback. Feedback provides a guideline by which the communicator can communicate his message more effectively.
![]() |
feedback |
what is a feedback It is clear that feedback confirms the exchange of information and understanding between the communicator and the receiver because when a message is communicated by the communicator to the receiver, the receiver tries to understand it. It is also possible that he may or may not give his response in the context of the received message, but here it would be appropriate to understand that the receiver has confirmed the correct understanding of the message.
what is a feedback process
In a communication process, the message communicated can be said to be effective only when there is a provision of feedback in it. The presence of feedback in the communication process will be in the same situation. When the receiver of the message gives a response to the message of the communicator. Therefore, feedback is a measure of the effectiveness of any communication, which is used to evaluate and review the communicated message, and according to the response, it is amended to make the message effective. In a communication process, it is very important for the communicator to know how a recipient understands the message and expresses its response to the message. Analysis of this process is possible only through feedback.
An efficient manager is able to communicate effectively in a business only through reliable feedback. Therefore, in an effective decision making process, a management must provide an opportunity for feedback. Hence there is a source of feedback or the receipt of a message and understanding of its correctness (interpretation). At the same time, in the two-way communication process of business, the response of the recipient always gives rise to good relations between superiors and subordinates.
effective feedback
The effect of feedback cannot be ignored in any context of business. Many researchers have tried to prove the feedback in a communication process. The effect of feedback has been explained by Hellrigel and Slocom as follows-
(1) In a communication process, just as every action of the communicator affects the reactions of the receiver, in the same way the reactions of the receiver also affect the actions of the communicator.
2) Feedback is the response of the receiver in a communication process which enables the communicator to achieve his objectives.
(3) The feedback received on a communication motivates the original message communicated earlier to be more effective. If no response is received by the receiver, the previously transmitted message is converted.
(4) In a communication process, the receiver tries to control the communicator on the basis of the nature of the response expressed by him.
How to make feedback effective?
Feedback has its own importance in an effective communication process. Feedback is the last and most important essential element of the communication process. Therefore it is very important to be effective. Some experts have given some guidelines to make the feedback effective, which are as follows-
(1) Help - Feedback is helpful in understanding the behavior of the recipient, as well as knowing the reaction of the recipient as well as helping in creating correct understanding in him. This helps the communicator to adapt to the receiver's interpretation of the message.
(2) Descriptive – The nature of the feedback is descriptive. Changes desired in a communication process by review of previously transmitted messages because of its descriptive nature. It is possible.
(3) Specificity - The quality of specificity is present in the feedback. This property is capable of providing all the information related to the transmitted message to a recipient. If the feedback does not have the quality of specificity, then it is very difficult to understand the transmitted message.
4) Listening - Feedback is possible only when the receiver is ready to hear and understand a message and has enough time to receive the message. Feedback is always dependent on the receiver's understanding/knowing, as well as the receiver's ability to respond to the message at a given point in time.
(5) Time - In a communication process, the shorter the time between feedback and message transmission, the more effective, beneficial and favorable the feedback will be. Therefore, it is very important to have feedback at the right time.
(6) Specific behavior - Feedback should always be given for a certain response or behavior, that is, the feedback should be related to a specific behavior.
(7) Fixed goal - Feedback should not be related to the structure of the message but directly to the goal of the message.
(8) Control - In a communication process, there should be control on the direct negative feedback related to the behavior of the communicator by the receiver because negative feedback frustrates and discourages the communicator.
importance of feedback
In the communication process of a business/organization, the feedback of the recipient and the communication is very essential to make the entire quality communication process effective because the communicator is able to improve its performance through it. Although effective communication is a key managerial and feedback makes it effective by controlling the interaction implemented in this communication process. To make feedback effective, we should always accept criticism as an advice, that is, we should welcome each criticism and accept it as a solution to a problem, so that the entire communication process can be made very effective. Feedback is a catalytic element of the communication process without which no effective communication is possible, because it is the last point of the communication process where the communication process gets complete.
Factors That Make Feedback Effective
The main components that make feedback effective are the following:
(1) Keeping objective feedback - Feedback should be related to the goal of the message and not to the structure of the message, especially when the feedback is negative, it should be related to the goals of the message.
(2) Feedback at the right time- The shorter the time between the feedback and the communication of the message, the more effective the feedback will be. Therefore it is necessary that the feedback is given at the right time.
(3) Sure understanding - For feedback, it is necessary that the receiver of the message should understand the message in the same way as the message is to be communicated. Before receiving the feedback, the sender should make sure that the receiver has understood the message very well.
(4) Feedback focused on certain behaviors should be for a specific behavior and not in general. In the context of feedback from the sender, if it is said that your communication was not effective, then it will be an indefinite feedback which will be difficult for the sender to improve.
0 Comments