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 communication is business

 In the modern era, business communication  can decide the success of any business. It depends on how many people your product can reach. The word business communication is derived from two words "business and communication". Originated from business. This means that any such activity in which we are engaged is called business activity, but it is important in this regard that only those activities are called business activities through which we earn some money and satisfy our needs. Huh. Activities whose purpose is not to earn money cannot be called business activities.

business Communication includes all those means and techniques through which a person or organization conveys his words and information to another person or organization in the same sense. An essential condition of communication is that it should not change the meaning of the message.

      Thus, business communication is that part of communication which is related to business activities and helps in making business dynamic. In other words, when the exchange of ideas, information or facts between two or more people takes place in a business environment, then this form of communication is called business communication.

business communication

According to Newman and Summer, “It is the exchange of facts, ideas, advice or feelings between two or more persons.

Fred G. According to Meyer, “Communication is a meeting of words, letters or information, exchange of ideas and opinions”.

According to Keith Davis, “Communication is the process of sharing and understanding information between each other”.

       Features of business communication

The main characteristics of communication can be explained as follows:

 (1) Having two parties

 There are two parties in business communication. The sender of the first message and the receiver of the second message.

 (2) In human-related business communication

 messages or ideas are exchanged between human groups. Between animals and birds is not done. Only then can communication be possible.

(3) Message or dialogue 

In addition to information, arguments, objections, ideas, advice, suggestions, facts, feelings etc. are exchanged in business communication.

(4) Medium of communication 

In business communication, the medium used to exchange information or messages includes all oral, written, sign and audio-visual.

(5) Systematic Process

 In business communication, information is communicated in a continuous and systematic manner.

(6) Objective 

 The process of communication of information in business communication is driven by objectives. The success of communication depends on objective fulfillment.

(7) Unity in ideas 

The success of business communication does not depend only on the exchange of information between the two parties,8) Feedback- Business communication not only involves sending the information to the conveyor but also involves knowing the response of the communicated.

(9) Increase in the morale of the employees

It is through business communication that the employees are made aware of the policies and programs of the organization, which increases their morale.

(10) Basis of managerial actions 

 The entire activities of management depend on effective communication. Management and administration seem crippled without professional communication.

             essential elements of business communication

The key elements of communication can be explained in advance

(1) Messenger speaker

-business communication is a continuous process. In this, the exchange of information, orders, instructions, suggestions, advice, motivation goes on continuously.

(2) Medium of communication 

 The meaning of communication is not only to send information and messages from one person to another, but the message has been given in the same sense as the message (meaning) understood by the recipient. In the communication process, the sender of information is called 'Encoder' and the receiver of information is called 'Decoder'.

(3) Communication is a two way process

Communication is a two way process. In communication, messages are exchanged between two individuals or groups. In the communication process, the receiver of the message understands the true meaning of the sender and gives his feedback or feedback to the sender.

(4) Communication: In a managerial work

business organization, the work of co-ordination, leadership, motivation and direction among the organized group of individuals, co-workers is done through communication. A cordial atmosphere among the employees can be created through effective communication. Thus it can be said that communication is a managerial function.

(5) Different types of communication media 

In the modern era, many media are used for communication. Traditional for communication in the present era of information revolution. Channel; Such as correspondence, telephone as well as fast-paced modern communication; For example, mediums like Telefax, E-mail, Video Conferencing etc. are used. but on understanding, unity and equality between the two parties.

nature of communication

The nature of communication can be explained by the following headings

 (1) Communication is an innate quality 

 Communication is an innate, natural or natural quality. Communication is an art of birth, death, breathing, etc. or living itself. It is only verbal communication that makes human beings different and important or paramount from other creatures of the world. Communication is an innate quality, but it cannot be complete without a scientific basis. Speaking, listening, writing or reading proficiency is essential for effective communication.

(2) Communication is a social process 

 communication does not take place only in business institutions but this process is adopted by every person in the society. of every person in the society. Communication acts as a tool for the fulfillment of essential needs and desires.

(3) Communication is a human process 

In fact, communication is a human process, because both the sender and receiver of communication are social animals and the entire process of communication takes place between groups of individuals. Therefore communication is also called a human process.

(4) Communication is a universal process 

 The principles of communication are universal in nature. The principle of universality or ubiquity of communication is a characteristic of communication.

(5) Communication is both science and art 

 (A) Communication is science - related, systematic and systematic knowledge of a particular subject, which is based on principles, it is called science. Because in communication, the relationship between cause and effect is established and its principles are universally accepted. (b) Communication is an art – Art is a skill that can be developed more effectively by practice than by learning. In other words, art is the method of doing a work in the best way. In communication, along with systematic and systematic knowledge, artistic expression is also necessary. Communication can be made effective only with a proper mix of art and science, so communication is both an art and a science.

(6) Communication is the basis of motivation 

 In the present time, communication or messaging can be called the basis of motivation, because through this action the employees of the organization are motivated to do the best work.

Meaning of Feedback

          Feedback is an extrapolated message that is given by the recipient of the message to the sender. When a message is transmitted by the communicator to the receiver, the communicator wants a response to that transmitted message. When the recipient of the message understands the message well, then he expresses his reaction to the message. The nature of this reaction can be unfavourable or favorable. This response is called feedback. Feedback provides a guideline by which the communicator can communicate his message more effectively.

It is clear that feedback confirms the exchange of information and understanding between the communicator and the receiver because when a message is transmitted by the communicator to the recipient, the recipient tries to understand it. It is also possible that he may or may not give his response with respect to the received message. But here it would be appropriate to understand that the recipient has confirmed the correct understanding of the message.

                    Feedback Process

In a communication process, the message conveyed can be said to be effective only if there is a provision for feedback in it. Feedback will be present in the communication process only if the recipient of the message gives a response to the message of the communicator. Therefore, feedback is a measure of the effectiveness of a communication, which is used for evaluating and reviewing the message conveyed, and according to the corresponding feedback, modifications are made in it to make the message effective. In a communication process, it is very important for the communicator to know how a recipient reacts to the message by understanding the message. Analysis of this process is possible only through feedback.

 We can understand this in 3 steps.


The one to whom the message is being sent is called 'Receiver' / 'Decoder'. Receiver is the person who receives the message sent by the sender. It can also be a computer, workstation, telephone handset, television.


Protocol is a set of rules that govern data communication. It represents an agreement between communication devices. Without the protocol, two devices can be connected but cannot communicate, just as a person who understands Telugu will not understand the Hindi language. And he will be able to answer correctly.

feedback process

Types of Communication

Just as there is one way, two way on the road. In the same way there are modes of communication channel. There are three types of communication channels: Simplex, Half Duplex and Full Duplex.

1. Lower Level Communication

When information flows from persons holding higher positions to lower levels, it is called 'Lower Level Communication'. Due to the downward flow of communication, it is also called 'downward communication'. It is usually expressed through oral or written orders, reports, manuals etc. and is most common in all business organisations.

In an organisation, people at the lower level have a mixed sense of loyalty, trust, respect and sometimes fear and obedience to the people at higher levels. This leads to a high degree of acceptance of communication.

In lower level communication there is a possibility of distortion of information through gossip or 'grape' communication. In this case the ultimate purpose of communication is lost. Therefore, care should be taken to send information, messages or orders and receive response without any loss, alteration or distortion of information.

2. Upper Level Communication

When communication moves from subordinates to superiors, it is called 'upper level communication'. The means of upper level communication include submission of reports and suggestions, opinions and views, complaints and grievances etc.

Upper level employees can understand the pulse of lower level employees through such communication. But, it is less common as it is less preferred by top managers due to its troublesome and bad nature.

The effectiveness of such communication depends upon good superior subordinate relations and the intent of the superiors to address grievances and respect the feelings of the subordinates. Subordinates should also be cooperative and avoid complaining about unnecessary criticism, faulty attitudes, fake or baseless complaints, etc.

3. Horizontal or Side-Wise or Lateral Communication

'Horizontal or side issue or lateral communication' occurs between people of the same level in the status hierarchy of the organization through the oral or written method. Communication between employees or supervisors or managers in the same department or another department are examples of horizontal or lateral communication. It helps in promoting understanding and coordination in the organisation. This is especially important in a large or decentralized organization.

Importance of Business Communication:

The importance of professional communication is increasing very fast day by day. Today's business world cannot run smoothly without the help of communication. It makes a business enterprise dynamic and increases its efficiency. It is considered the driving force that leads to industrial harmony.

It can be used as a tool to control business activities to ensure the achievement of organizational goals. According to Keith Davis, the role of communication in business is as essential as blood vessels or arteries in the human body. In its absence, a business organization would cease to exist.

Business communication has an important role in management which aims to direct individual efforts towards overall coordination of organizational activities. It acts actively in the organization by transmitting information, facts and ideas and thus enables coordinated efforts. Communication, as such, can be considered basic to the functioning of an organisation.

Theo Hyman has rightly said that the success of management activities depends, to a large extent, on a good communication system. Communication creates conducive work environment, motivates workers to work hard and thus, management activities become easier. Through communication process it is possible to supply all necessary and important messages or information at all levels of the organisation.

Business communication promotes managerial efficiency and motivates the human elements in an organization to develop a sense of collaboration which ultimately leads to peak performance. The process of leadership depends on effective communication.

A sound communication system is an essential requirement of a good labor-management relationship.

With the help of communication there is a better understanding of the objectives and policies that encourage coordination. The increasing importance of human relationships with customers and workers in every business has made communication the lifeline of business. Producers need to appeal to their customers for sales.

Subordinates need to communicate their grievances and grievances to their superior, otherwise they may lead to conflict. Proper communication helps in implementing decisions effectively and leads to smooth running of business. It creates mutual trust and confidence and boosts the morale of the employees and thus, provides them job satisfaction.

Business communication is all the more important in management because the success of an enterprise depends on how effectively its employees understand each other. Most of the problems in business can be attributed to poor communication between managers and workers.

So, lack of communication or poor communication will affect a business in different ways. This will greatly affect the understanding of the employees, put them in complete confusion, create apathy towards their work, hinder their willing cooperation, throw the coordination out of gear and lead to disorder, chaos and conflict in all business matters. And, eventually the very existence of the business will be at stake.

The importance of effective communication in management has been widely recognized in recent years. It has become one of the most important factors in the efficient performance of management and company. It has made a significant contribution to management matters from different perspectives.

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