what is packaging

The attractiveness of its packing is very important in selling any item. Packaging is the art by which protection is provided to the item. Not only this, it is differentiated from the goods of other producers and customers are attracted. Packaging is also considered an important part of marketing management. In today's competitive business era, packaging plays an important role in making the item attractive.

  "Packaging is defined as a set of general activities of product planning involving the design of the wrapper or shell for an object and its product."

 By providing protection to the commodity, it helps in sales promotion and at the same time increases the properties and usefulness of the goods.

 what is packaging

Features or characteristics of packaging

 Some of the main features are found as follows-

(1) Packaging is more of a science and an art.

(2) Packaging is the set of activities of product planning which are related to the manufacturing and designing of packing material i.e. containers and wrappers and packing of goods.

 (3) The activities of labeling and branding are automatically included in the packaging. The label is placed on the package and the brand is usually on the label.

(4) There is a difference between packaging and package. Packing refers to the closure of goods in containers and wrappers, whereas packaging includes both the manufacture and use of containers and wrappers.

(5) The main purpose of packaging is to ensure the safe delivery of goods to different places during different stages of distribution and to provide usability and protection assurance to the customers.

classification of packaging

Packaging can be classified on the basis of its functions as follows

 (1) Road packaging -

 The packaging of products in order to reach them from their production centers to their distribution centers is called road packaging. Its purpose is to protect the product from road hazards (e.g. slides and hazards associated with loading and unloading). In such packaging, many products, which are in the form of consumer packaging or are opened, are divided into a large

The package is sealed. Generally, jute sacks, wooden boxes or tin canisters are used for this purpose. Some scholars also call route packaging as distribution packaging.

(2) Consumer packaging 

Consumer packaging means the packaging in which vials, cartons, plastic containers, etc., are actually used.

 (3) Multiple-packaging—

It is the packaging followed by which many units of the commodity are packed in a single container. The units to be packed may be the same or different. For example, when the policy of packing many things together like rice, sheets, soap, biscuits, liquor, motor-oil, watches or dry fruits is adopted, then it is called multiple-packaging. Following this, packing expenses are reduced and more sales are possible. It should be adopted for packing of items of daily use. It is not suitable for those items which are used only occasionally and can remain safe for a long time.

(4) Reuse packaging -

 Reuse packaging is that which emphasizes on the use of such packaging material, box or container for packing of goods, which can be used by the customer and consumer for the preservation or storage of other goods after the use of the goods. The best examples are packages of ghee, oil, soap, alcohol, bottles of chutney, tooth-bush, butter, nuts etc. Such packaging helps customers to buy goods, repurchase and brand recall. Customers also agree to deliver the item.

purpose of packaging

Packaging is the art and science of transporting a product from one place to another and providing the safe convenience of use to the consumers. Its objectives are found as follows

(1) The main purpose of packaging is to make the product attractive.

(2) To satisfy the needs of the consumers.

(3) To increase the demand of customers.

(4) To improve the falling demand of the existing consumer

(5) To increase profit by establishing a good perception about the goods.

(6) To provide security to the goods.

(7) To facilitate in bringing and carrying of goods.

8) Removal of deficiencies in advertising and sales promotion.

 (9) Providing information about the value of goods.

(10) To help in the identification of the object.

object of packaging  work

        Most of the people today believe that packaging is done only to provide protection to the goods. But this idea is not valid and appropriate, packaging not only provides protection to the goods but also increases the value of the item and also helps in their promotion. That is why it has been said that at present packaging performs the following functions-

 (1) Providing safety - 

To protect the product i.e. to protect the product from breakage, decay, damages. It benefits the manufacturer, distributor and the customer.

 (2) Facilitating marketing activities – 

With this convenient function of packaging, it becomes economical and convenient for both the intermediaries and the consumers to pick up, carry, carry and carry the product, store etc.)

(3) Advertisement – 

​​Provides convenience in advertising. The package also performs the function of advertising • Which helps in increasing the sales. In many cases, packages are made in such a way that they serve as display material at the retail stores. Brand and labeling is also done on the package. be accessible

(4) Essential Information -

 Packaging also serves to provide necessary and useful information to the customers. Often on many packages, necessary instructions regarding the use of the product are printed, such as 'surf' or 'date' boxes and cans of food or milk sold for children.

(5) Facility of collection -

 Due to packaging, it becomes convenient to store the goods because due to the package, a large quantity of goods can be stored in a small space. Some products take up a lot of space because they are lightweight. Such a product can be collected in large quantities in a small space through a good package, such as cotton. Thus the function of packaging is also to facilitate the collection of goods.

6) Identity –

 The package provides a common identity for the product-line produced by the company. A company may use a single package for its entire product line.

packaging courses 

BTech course in packaging technology can be done after passing 12th from science stream. Except B.Tech, most of the courses are of Diploma or PG Diploma level. There is also a certificate course in packaging for which graduation is required. Which is 3 months old. This course can be done by diploma holders or graduates of any stream.

For admission to the Post Graduate Diploma in Packaging (PGDP) programme, a candidate must have a full time graduate degree in either Microbiology or Biochemistry with at least second class Physics/ Chemistry/ Mathematics. Graduate degree holders in Agriculture / Food Science / Polymer Science or Engineering / Technology degree holders can also apply.

Some institutes conduct entrance exams for admission in packaging technology to select the right candidates, while many offer direct admissions on the basis of merit.

With the expansion of the market in the world, there are ample opportunities in the packaging industry from home to abroad. There are easy jobs available in the posts like Packaging Manager, Assistant Packaging Managerin, Package Specialist, Packaging Material Manager, Delivery Area Manager, Quality Analyst. Apart from this, there are many opportunities in the Department of Packaging Design and Development. There is always a demand for such professionals in pharmaceutical, cosmetics and FMCG companies. Some of the posts in this field are as follows.

1. Packaging Engineer:

 The main work of this packaging engineer is of packaging, in which packaging material has to be selected and used according to the requirement of various products. It is also seen that the packaging does not reduce the product quality.

2. Packaging Designer:

 Their job is to prepare an attractive package design keeping in mind the choice of the product and the customer for packaging. in order to attract the audience.

3. Packaging Mechanic:

 Their job is to maintain and repair the machines related to packaging. Which is very technical.

4. Packaging Product Tester:

 In this, the work of strength and other testing of packaging products is also done, so that later there is no shortage or damage of any kind. It has a lot of potential with the expansion of the market.

Packing has been an important contribution in the growing business, customers also like to take those items which are also looking beautiful in appearance.