What is Product Labelling & what is the Importance of labelling?
Is information used in the form of a slip to give specific information about your product. A label is actually the information that is placed on the physical product or its package and tells about the features of the product. A label is an informational chit attached to an article or its package and on which information about the article or its seller. Information can also be in the form of wrapping paper or seals.
"Label is the informational chit wrapping paper or seal attached to the product or its package."
what is product labelling |
William J. According to Stanton, Label is that part of the product which gives verbal information about the product or its manufacturer or its manufacturer or its seller. It is also part of the package or it is attached directly to the product in the form of chit. can be done."
It is clear from the above definitions that a label is a chit paper or seal used in the act of giving information which is under legal rules. In other words, a label is the informational chit that is attached to the item. A label identifies:
1 Who made the product?
2 The date of manufacture and expiry of the product
3 The price to be charged to the customer;
4. Brand Name,
5. Net Quantity (weight, measure, number etc.) of the product contained therein
type of label
Labels are as follows
1.Brand Label
The brand label only bears the name of the brand of the product. This brand may be of the manufacturer or intermediary or may be in the form of any word, symbol or design. For example; Taj Brand India Limited, Assam tea bears a chit of the BOOK BRAND TEA RED label. Such brand labels do not give enough information to the customers about the item.
2. Category Labels
Class labels give information about the type and characteristics of the item by the number of words. Example is. Ease of use of category labels and
Can be done with certainty but the consumer does not know the difference of the type on the basis of these gates.
3. Descriptive Labels
These are the labels which give printed information about the specifications of the product. These are also called informational labels, but informational labels actually give complete information about the product to the customer.
gives information. Pharmaceutical companies use informational labels.
4. Combination Labels
More product information is presented in levels that incorporate the elements of all three types of labels mentioned above. These types of labels are becoming increasingly popular.
Characteristics of a good label
A good label is one that helps the buyer to make a purchase decision by giving relevant and correct information about the product. In addition to the information given by law, the label should contain the following
1. Product picture true in size, color and appearance
2. Description of the raw product used in the product.
3. Instructions for use which also mention precautions against misuse.
4. Brand Name.
5. Date of Formation and Expiry.
6. Statutory warnings if any.
7. Adverse effects, if any.
8. Method of processing.
Importance of Labeling in International Marketing
Labeling is considered to be very important socially in the field of marketing as consumers criticize the label a lot when the goods are not found as per their expectation or do not match the description.
Is. Hence the label should not be false or misleading. The legal provisions should also be taken into account while determining the label policy. Recently about packaging and labeling by the Government of India. Legal arrangements have been passed and each closed. It has been made mandatory to provide clear information about the name of its manufacturer or distributor, purchase price etc. on the package of the commodity.
Labeling is of great importance in international marketing, as it allows foreign consumers to get certain information about the product and its manufacturer. When a product is exported or imported into the international market, the importing country and its consumers give priority to the fact that the label on that product should have full inclusion of the information related to it. These information should be given under the legal rules of that country. It is necessary that in the absence of these such packages cannot enter any other country. In such a case they are sent back to the exporter. Thus at the international level. Product packaging and label play an important role in the purchase and sale of a product. For example, in Singapore, it is mandatory that food items should be given a description of their nutrients and any harm caused by them, similarly for France, the labeling should be in accordance with the instructions of the International Standard Organization. Some countries also require that labels be printed in the language of that country. Some countries also require that a statutory warning be printed on the label.
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